Featured Projects - The Genesis G70

G70 is Genesis’ mid-size sedan that has won Motortrend’s Car of the Year in 2019.

In 2020, the Genesis G70 facelift model needed a new global campaign to communicate its newly applied design features. Genesis’ two-line design identity has been applied to the G70 model for the first time, making a new era for the G70.

The campaign was to maintain and strengthen G70’s core positioning as a sporty mid-size sedan on par with mid-tier luxury brands, combined with an emotional story of human resilience to move forward despite the difficult times we live in today.

The campaign has one main global film (60”) along with 6 mini-films as an extension of the main film. In addition, we had 12 USP films to support the campaign.

MAIN GLOBAL CAMPAIGN)
THE NEW GENESIS G70 - BORN TO MOVE

USP FILM #1)
THE NEW GENESIS G70 | MOVES LIKE THIS - FORWARD COLLISION-AVOIDANCE ASSIST

USP FILM #2)
THE NEW GENESIS G70 | MOVES LIKE THIS - FORWARD COLLISION-AVOIDANCE ASSIST (CYCLIST)

USP FILM #3)
THE NEW GENESIS G70 | MOVES LIKE THIS - LANE FOLLOWING ASSIST

USP FILM #4)
THE NEW GENESIS G70 | MOVES LIKE THIS - BLIND-SPOT COLLISION-AVOIDANCE ASSIST

USP FILM #5)
THE NEW GENESIS G70 | MOVES LIKE THIS - BLIND-SPOT VIEW MONITOR

USP FILM #6)
THE NEW GENESIS G70 | MOVES LIKE THIS - HIGHWAY DRIVING ASSIST

USP FILM #7)
THE NEW GENESIS G70 | MOVES LIKE THIS - 3D INFOTAINMENT CLUSTER

USP FILM #8)
THE NEW GENESIS G70 | MOVES LIKE THIS - NAVIGATION-BASED SMART CRUISE CONTROL

USP FILM #9)
THE NEW GENESIS G70 | MOVES LIKE THIS - 10.25" TOUCH SCREEN DISPLAY

USP FILM #10)
THE NEW GENESIS G70 | MOVES LIKE THIS - REAR CROSS-TRAFFIC COLLISION-AVOIDANCE ASSIST

USP FILM #11)
THE NEW GENESIS G70 | MOVES LIKE THIS - INTELLIGENT FRONT-LIGHTING SYSTEM

USP FILM #12)
THE NEW GENESIS G70 | MOVES LIKE THIS - FRONT CENTER SIDE AIRBAG