Featured Projects - Futuring Genesis - Vision Accouncement Project

After establishing itself as a global luxury automaker for five years, Genesis has yet again embarked on an audacious journey to be one of the fast movers in the industry to become a complete EV brand.

At the core of the brand, Genesis is a design brand. To the brand design is not just what’s visible to the naked eye - it is a merge of aesthetics and usability, ultimately crafting a holistic experience to make positive changes in various aspects of our customers’ lives. Our constant exploration for the uncharted path as well as our thoughtful consideration will drive such changes and serve as the force behind creating products and services that all desire. This is the core and the inevitable reason why Genesis is going all-electric.

To declare our message, ‘Futuring Genesis, Genesis’ vision for the future’ Livestream show held on September 2nd of 2021 (KST). The event showcases Genesis’ brand values as well as the specifics of how it aims to move forward. It touches on the brand’s intent to undergo dual electrification (hydrogen and electric), as well as our goal to pursue carbon net zero by 2035. Additionally, the announcement mentions our plans to advance the design and the architect of the car to offer a seamless mobility experience for the customers. Please refer to the link below for the campaign.