global marketing and strategy

Hello

 

I am Grace Park, an advertising & marketing professional with more than 12 years of experience producing and strategizing global campaigns for multinational companies across various industries.

I hold a MPS degree from the School of Visual Arts, and a BS degree from New York University.

I began my career as an account executive at Ogilvy & Mather Korea, where I handled global CPG accounts for Kimberly-Clark. I continued to create impactful creative work at global agencies in Seoul, executing communication touchpoints for TV, print/OOH, digital and social. With the right balance of creative and business acumen, I have successfully contributed to my client's branding and business growth.

Additionally, I have been at Innocean Worldwide HQ, in charge of Hyundai’s luxury brand Genesis’ global branding and product campaigns. I have been the lead account for Genesis Product, Brand & Vision Launch campaigns, Hyundai Motorsport’s WRC championship campaigns, and most notably the Genesis GV60 campaign.

Currently, I am an Account Director at BBH New York, leading Samsung Global campaign for Galaxy Tab and Book.

Fun Fact: I have indulged in painting since she was a child, which has resulted in my passion as a part-time illustrator.

Feel free to contact me at gracepark.90@gmail.com for any questions.